Future Is a “Rhude Boy” in RHUDE’s SS21 Campaign


RHUDE continues to create moves, experimenting with “firsts” sort of a debut womenswear line Associate in Nursingd an current series of collaborations. Another major push launches for Spring/Summer 2021 because the Los Angeles-based complete delivers its first-ever campaign, lightness seasonal standouts atop old follower Future.

Epitomising the idealised RHUDE man (or “RHUDE Boy,” if you will), Future showcases a number of the brand’s most significant items, together with its new eyewear, paisley-patterned purses and lots of tweaked activewear. there is a excess of lush animal skin jackets, outsized bombers and simple trousers on show throughout the new lineup, with classic silhouettes invigorated by RHUDE’s denotative graphic interaction and relaxed cuts.

Some parts of refined menswear also are on show, together with houndstooth overcoats and RHUDE’s new loafers, however the foremost exciting factor regarding the campaign for founder Rhuigi Villaseñor, he told HYPEBEAST, was merely seeing “Future in my eyeglasses.”

“It was organic the manner the campaign passed and also the relationship Future and that i have had,” Villaseñor explained. “This is a lot of of a search of the fashionable gentleman and the way I see Future during this new development in his career. It’s important on behalf of me to be able to transport individuals into my world. … I’m leading a path to ultimately what’s a lot of fulfilling on behalf of me as someone and also the heritage I’m building inside the complete.”

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