Gucci x Balenciaga partnership

According to Italian market reports, creative director Alessandro Michele collaborated with Balenciaga (which is also owned by Kering) and its creative director, Demna Gvasalia on Gucci’s newest collection.

It’s speculated the partnership will be unveiled as part of Gucci’s “Aria” collection, which is set to be presented digitally as a series of short films on Thursday. Quite what Demna Gvasalia’s input was isn’t exactly clear, but it’s a notable development given Kering Group labels have removed themselves from this season’s Milan and Paris Fashion Weeks, thought to be part of a wider company strategy. Alessandro Michele, you may recall, announced he will only show twice per year and has begun experimenting with new ways to present his vision. Gvasalia, meanwhile, has also been experimenting with roll-out.

The Kering-owned Italian luxury brand is set to reveal the collection, called Aria, through a series of short films on Thursday, April 15. The collection will be Gucci’s first in 2021, its centennial year.

Neither brand has commented on the report.


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